Legal
Terms of Use.
Version 2026-09-22 · in effect from 22 September 2026
Plain language, because that's how we do everything. You need to agree to these terms to use AskAna, on the website and in the apps. If you do not agree, please do not use it.
What AskAna is
AskAna has three connected layers: the free Ask Your Circle social decision network, AskAna styling and AskAna for retailers. Ana can suggest two outfits, and you can also upload two options or compare products before asking people you trust to choose. Suggestions are exactly that - suggestions. Ana has taste, not liability: what you buy and wear is your call, and purchases happen on the retailers' sites under their terms, not ours.
Your account and content
Keep your login to yourself and tell us if something looks wrong. Photos you upload stay yours. A private source photo is used only to style you; photos deliberately uploaded as option A and B are shown to the audience you choose for that decision. The details live in our privacy policy. Photo features require you to be 18 or older. Decisions start private. Public Community publication always requires a separate choice and can be reversed.
You are responsible for what you send: the photographs, the question, the names and the notes. Only send what you have the right to share, and only photographs of people who have agreed to be in them.
No tolerance for objectionable content or abusive users
AskAna is for asking people you trust to help you decide. There is no tolerance for objectionable content or for abusive users, and agreeing to that is part of agreeing to these terms. Objectionable content includes anything that:
- harasses, bullies, intimidates or humiliates anyone;
- attacks or demeans people for their race, ethnicity, nationality, religion, disability, sex, gender identity, sexual orientation, age or body;
- is sexual or shows nudity - and anything sexual involving a child, which we report to the authorities;
- threatens violence, or encourages anybody to hurt themselves or someone else;
- shows or describes another person without their consent, including a photograph of somebody who did not agree to be in it;
- impersonates somebody, or is spam, a scam, or illegal.
An abusive user is anybody who sends that kind of content, or who uses AskAna to pressure, frighten or keep contacting somebody who does not want to hear from them.
Report and Block
Anyone can report anything they see in AskAna. Every decision has Report this - on a decision's web page you do not even need an account - and in the app, so does everybody in a Circle. Anybody at all can also email us.
In the app, you can block anyone who has an AskAna account. Blocking someone takes them out of your Circles and takes you out of theirs, and hides what they send you: their decisions leave your queue straight away, and yours stop reaching them. They are not told. A block also tells us, so we can look at what they sent you.
You can unblock someone at any time from You, but that does not put either of you back in the other's Circles. They cannot rejoin your Circle with their AskAna account unless you invite them again.
What we do about it
Every report and every block reaches a person at AskAna. We act on every report of objectionable content within 24 hours, by removing the content and removing the person responsible. Removing a person closes their account and takes them out of every Circle they were in. They cannot rejoin with that account, even if they are invited again. We may do the same without a report when we find it ourselves. The person who reported is never named to the person reported. If something needs attention sooner, email hello@askana.style and say so - you do not need an account to ask us to take down a photograph of you.
Payments
AskAna is free to use. Asking Ana, her verdict, comparing two outfits and your Circle's votes cost nothing, and there is no limit on how many times you ask. We are paid by retailers, as commission when somebody buys through a link we showed them - which is why Ana is never paid to prefer one shop over another, and why what she recommends is chosen for you and not for us.
We do not sell styling credits any more. If you bought credits before we stopped, they remain on your account and nothing you paid for has been taken away. If something goes wrong with anything you paid us for, email us and we'll sort it out like humans.
Retailer product comparisons
A participating retailer may place the Ask Your Circle widget on a product page. The private voting link carries signed attribution so the shopper can return to the exact product and the retailer can measure an attributed purchase or return. Product prices and availability remain the retailer's responsibility, and checkout always takes place under the retailer's terms.
Fair use
Don't abuse the service: no scraping, no reselling access, no attempting to extract other people's data, no uploading images of people without their consent. We can suspend accounts that do.
The unavoidable part
AskAna is provided as-is; we work hard to keep it accurate and available, but we can't guarantee either at all times. To the extent the law allows, our liability is limited to what you paid us in the past 12 months. We may update these terms; material changes will be visible here, with a new version date at the top. Questions: hello@askana.style.